How Microsoft Saved Apple (And Why They Did It)


  1. Business Casual

    Business Casual5 หลายเดือนก่อน

    Hope you enjoyed the video folks! In case you (somehow) missed it, I recently published my first class on Skillshare. It's an animated intro on how the stock market work; people loved it and I'm actually working on a second class as we speak. But for now if you want to watch it (and don't have a Skillshare account) you can get a free trial here:

  2. Nagisa Shiota

    Nagisa Shiota2 หลายเดือนก่อน

    Business Casual 5:32, is that ferris-chan, the trap from RE:ZERO. You sneaky man.

  3. Xaetz

    Xaetz2 หลายเดือนก่อน

    Smooth intro into product advertisement!

  4. Bill Smells

    Bill Smells2 หลายเดือนก่อน

    You really don't know much about the subject you're trying to discuss. Your facts and assumptions are WAY off. Microsoft didn't save Apple. Apple saved Apple. You do realize that Apple had $4B in CASH at that time, and they were still cash rich. The only way a company can be "saved" is through internal transformations. Apple had to pivot in the marketplace. The first thing Steve Jobs did when he arrived at Apple was product simplification. Apple was essentially cannibalizing its own sales through their complex and confusing product lines. Jobs took the existing 22+ product lines at Apple and reduced them to 4 product lines: Pro Desktop and Laptop, Consumer Desktop and Laptop. This allowed Apple to focus narrowly on 4 product lines instead of 22. The second thing Apple did was push their manufacturing and inventory back to their vendors. This was the genius of Tim Cook. Apple's inventory age ratio was about 120 days days prior to Jobs arriving. Today Apple holds less than 24 hours worth of inventory on its balance sheets. They moved from holding inventory to requiring their vendors to product products JIT while the vendor holds onto the manufacturing material inventory. Those two business decisions allows Apple to pivot and focus its attention on a few product lines to do exceptionally well versus a lot of products that are mediocre. That is the ONLY way a company can save itself. No one external to the company can "save" it. The company itself must fundamentally change its operations and product offerings in order for any improvement to occur. All your video does is repeat urban myths and has very little actual insight into Apple's transformation and recovery.

  5. Wayne Donoghue

    Wayne Donoghue2 หลายเดือนก่อน

    8:00 Smoothest transition into an advertisement ever lol

  6. Supreme Graye

    Supreme Graye2 หลายเดือนก่อน

    Myrrh Greenwich ?

  7. greenmumm

    greenmumm19 ชั่วโมงที่ผ่านมา

    Ok he lost money technically by selling those shares, but what you didn't point out is Microsoft is also doing extremely well on the stock market and he would've had similar gains from investing in MIcrosoft.

  8. Saturniun Guy

    Saturniun Guyวันที่ผ่านมา

    watching this video on windows 10 home version 1803

  9. Firstra Ananta

    Firstra Anantaวันที่ผ่านมา

    I like how they advertising products

  10. TheBloxxPlayz YT

    TheBloxxPlayz YT3 วันที่ผ่านมา

    The first smartphone WAS actually invented before 1997. the AT&T Communicator was made in 1991. The first true smartphone was the LG Prada. (HP iPAQ also pioneered) But that was in 2005 The First Smartphone was the... IBM Simon. Sold 50,000 units. Probably doesn't matter to the Dumbo's you guys are. No ACTUAL data Shame on you people. Feeding wrong info to your audience.

  11. Gaming Fun fuq

    Gaming Fun fuq3 วันที่ผ่านมา

    who's watching this while using apple device

  12. Javier gomez v

    Javier gomez v4 วันที่ผ่านมา

    so Bill gates use dashlane?

  13. Joshua Smith

    Joshua Smith5 วันที่ผ่านมา

    oh my god i love you

  14. Kyle Hislip

    Kyle Hislip6 วันที่ผ่านมา

    But let us not forget how much Microsoft stole from Apple as well, graphical interfaces were one.

  15. Patrick Ciacco

    Patrick Ciacco7 วันที่ผ่านมา

    Its all these rich corporations that have made me realize that MONEY IS GOD!... M$ney is God, MMMMMMMMMMMMM$nnneyyyyyyyyyyyyyyy is Goddddddddddddd!

  16. Rogelio Abueme

    Rogelio Abueme7 วันที่ผ่านมา

    Well done. Thank you.

  17. rajat mishra

    rajat mishra7 วันที่ผ่านมา

    Bahot Smooth Effects Hai video K Aakho ko Bahot sukun milta hai Dekh Kar....

  18. Aurobindo Ghosh

    Aurobindo Ghosh8 วันที่ผ่านมา

    you can't learn neither copy without a competition and fat cats need other cats to play with too

  19. Juan Torres Palacio

    Juan Torres Palacio9 วันที่ผ่านมา

    at 5:39 who is that in the middle?

  20. zoe fofo

    zoe fofo10 วันที่ผ่านมา

    Microsoft save apple. 2 giant companies. Who would've thought apple would surpass Microsoft

  21. zoe fofo

    zoe fofo10 วันที่ผ่านมา

    Wow. And it's funny how Microsoft is right behind apple in market cap. They may surpass apple. Great successful company


    MOHANAVEL GAMING10 วันที่ผ่านมา

    Congratulations for 500k subscribers

  23. NPC #777

    NPC #77711 วันที่ผ่านมา

    Gj crowd, would be a dead apple w/o m$

  24. Nik Aniq_07

    Nik Aniq_0711 วันที่ผ่านมา


  25. Carl Girard

    Carl Girard12 วันที่ผ่านมา

    bill gates knew that death of apple would not be the best for business 1 cause competition bring better working , instead of stalling with no competition best example wrestling industry , when wwe and wcw was competing we had the best story line to attract fan once wwe bought wcw the wwf start to stall , giving us less great story-line , and their compagnie attracted less fans. than when wcw was there. competition is what is the best for a compagnie and bill gates knew it and Steve jobs too, when apple was not in jeopardy any more bill gates sold his stock . cause apple didn't need it anymore that all that the real reason why bill gates invested in apple he said it in an interview a great interview by the way wish features both steve jobs and bill gates. and first question the animator asked was for each other to say something that is good about the other both said that competition help the industry cause they want to sell so they search to give best product that why apple release between window release , all the interview they didn't attack the other even they was on the same page , on a lot of things often adding a comment to the answer of the other to reinforce it and show they agreed

  26. Kicha Sam

    Kicha Sam13 วันที่ผ่านมา

    It's Apple which saved Microsoft for being Monopoly, which would have been a disaster to gates.

  27. Farhan Ali

    Farhan Ali18 วันที่ผ่านมา

    Bill Gates is the hero, the real one.

  28. Tarman

    Tarman18 วันที่ผ่านมา

    This is so wrong. The DOJ's case had NOTHING to do with Microsoft being just monopoly. What they got in trouble for was not letting users get rid of Internet Explorer after bundling it with Windows. In fact, putting IE on the Mac HURT Microsoft's defense that IE was tied to Windows and that if you removed IE Windows could not work. If IE can work on a Mac just fine and be removed, then it must not be as tied to Windows as MS says. Gates did what he did because a) He has a soft spot for Steve (He would have never did it for Gil) and b) Apple agreed to drop the Quicktime lawsuit against them and use IE as their default browser if MS would commit to 5 years of Office and buy shares. This is why people laughed when Steve said "And since we believe in choice!" unlike MS who didn't let people choose browsers. Also, Microsoft probably could have taken the $2 billion loss due to losing the Quicktime code lawsuit, and Apple would have likely died anyway - probably would've happened with Gil. In hindsight, that would have been the better thing to do. But back then, even with Jobs, NO ONE expected what would actually happen.

  29. 3 seconds before midnight

    3 seconds before midnight20 วันที่ผ่านมา

    Now Apple and Microsoft are neck and neck for most valuable company.

  30. Hell o

    Hell o12 วันที่ผ่านมา

    Amazon joined them too

  31. mocha kangjam

    mocha kangjam20 วันที่ผ่านมา

    5:38 who's that??

  32. Peter Grahame

    Peter Grahame21 วันที่ผ่านมา

    Apple did licence the OS in the 90's

  33. Timothy Basaldua

    Timothy Basaldua22 วันที่ผ่านมา

    I bought my first Apple in 1985. I was an Apple devotee until 2018. Apple was a true "plug and play Compute. No more. I made money with the Mac. Not any more! I could repair my own mac. NOT ANY MORE!! I regret that I bought a 27 inch mac in 2018. I am pissed off. Linux is better!!

  34. Zayn Umar

    Zayn Umar24 วันที่ผ่านมา

    Crazy how in 1998 Apple was not in a good place financially Exactly 20 years later Apple is a trillion dollar company Wow

  35. Quantum Radioactive

    Quantum Radioactive25 วันที่ผ่านมา

    history repeated itself. microsoft is now giving up edgehtml to chromium

  36. jiajia ji

    jiajia ji26 วันที่ผ่านมา

    Business is always about win-win situations

  37. aya 123

    aya 12327 วันที่ผ่านมา

    Bill Gates has the best charecter development of all time.

  38. P.T.onfire

    P.T.onfire27 วันที่ผ่านมา

    Government was going to shut Microsoft down because of Monopoly jobs got inside info came to Bill and said look c********* you'll be out of business in 9 months unless you prop Me Up the rest is history

  39. zikriya shaik

    zikriya shaik29 วันที่ผ่านมา

    It is really funny the way you bring up ads at the end of every video

  40. Jeremy Lai

    Jeremy Lai29 วันที่ผ่านมา

    5:33 anime character in there WTF r u doing this is the second time


    TECHNICKER Czหลายเดือนก่อน

    5:38 what the hell is Felix from Re: Zero doing in here?!

  42. Afif Shah

    Afif Shahหลายเดือนก่อน

    5:40 that's because he's an INTP. We automatically scan for loopholes in every structure.

  43. nah ko ra tan

    nah ko ra tanหลายเดือนก่อน

    This is why I hate apple products 😂

  44. Anonymous Squirrel

    Anonymous Squirrelหลายเดือนก่อน

    A *TRILLION DOLLAR* decision

  45. Nishant Kumar

    Nishant Kumarหลายเดือนก่อน

    At 5:34 why there is an anime in background

  46. Jayson Martin

    Jayson Martinหลายเดือนก่อน

    salty apple fanboys

  47. Dimas AB

    Dimas ABหลายเดือนก่อน

    so smooth dashlane

  48. Jacob Brink

    Jacob Brinkหลายเดือนก่อน

    Anyone else see the anime girl in 5:35?

  49. RealTRG


    Lol I just noticed that this video was uploaded on my birthday xD

  50. MahdiBanners


    A very cunning seamless clever way of inserting an advertisement into your video without the viewer noticing the trick! Shamefull tactics.

  51. Brett Johnson Jr

    Brett Johnson Jrหลายเดือนก่อน

    Steve said we believe in choice...... Interesting how things have changed 🤔

  52. Ian Foster

    Ian Fosterหลายเดือนก่อน

    This is the biggest pile of crap ever. Apple made the first PC, which Microsoft copied. The $150 million bucks was partly to pay for the copyright action. At the time, Apple was worth about $10 billion, so $150 million didn't do anything. Idiots believe this BS>

  53. Vincent Ciccone

    Vincent Cicconeหลายเดือนก่อน

    Most successful meaning=most exploitative

  54. G14NGaming


    Does anyone saw the Anime character on 5:35

  55. Logan MacGyver

    Logan MacGyverหลายเดือนก่อน

    you really like felix don't you

  56. joseph Googa

    joseph Googaหลายเดือนก่อน

    I Think Bill Gates see the potential of Apple in the next years, funding Apple was one of their best move, either they fund Apple or somebody fund Apple. They have seen what Apple is doing, they are going in another direction , another market that Microsoft have not started yet

  57. Zeta 909

    Zeta 909หลายเดือนก่อน

    *what if microsoft never helped them?*

  58. Suspekt Zer0

    Suspekt Zer0หลายเดือนก่อน

    Apple continues to be rotten despite almost crumbling to the ground.They have used their success to screw their customer base (right to repair),steal from smaller developers (animoji) and continues to ignore child labor, sweatshops and inhumane treatment of it's workers by their contractors (Foxconn) to mention a few. I would not consider spending my money on overpriced crap made for pennies on the dollar, intentionally designed to prohibit me from upgrading it or fixing it.

  59. Raagini R

    Raagini Rหลายเดือนก่อน

    Love you Mr. Bill Gates for giving us this PC and Windows. I don't care who speaks what. You are the one who changed lives of people worldwide by getting PC on every desk.

  60. iulian ispas

    iulian ispasหลายเดือนก่อน

    Microsoft will face bankruptcy as well in the next 5 years

  61. ldfox11


    Of course if Steve Jobs hadn't come back to Apple and brokered the deal, this would of never happened.

  62. boringgrass


    why were those people using apples when apple had so limited software and applications? did they simply just hated windows?

  63. GizmoMaltese


    Saving Apple was a bad business decision by Gates. Right now it would be Android vs MS for mobile dominance. I'm glad they did it but saving your competition is never a good idea.

  64. The United States Of America

    The United States Of Americaหลายเดือนก่อน

    I will never trust dashlane ever

  65. Super robot Knuckles

    Super robot Knucklesหลายเดือนก่อน

    If bill gates forgets his Netflix password he’ll just buy a new account or even Netflix itself lol

  66. munez hans

    munez hansหลายเดือนก่อน

    Bill gates such a wise man

  67. Swastik Mohapatra

    Swastik Mohapatraหลายเดือนก่อน

    Why is there an anime girl in the background at 5:37 ?

  68. Atul


    it a boy.

  69. jadhal9280


    Best tactics by Microsoft. Not buying apple share. Best competitor of Microsoft remain compititor of Microsoft. I love tactics of bill gates.

  70. Vision L

    Vision Lหลายเดือนก่อน

    Yeah... I remember this so clearly!

  71. Berita & Pengetahuan

    Berita & Pengetahuanหลายเดือนก่อน

    What kind of business if there is no competition? They are willing to do that for a domination..

  72. Mohamed Borham Atallah

    Mohamed Borham Atallahหลายเดือนก่อน

    We rise by helping others

  73. Sasikala Nemmani

    Sasikala Nemmaniหลายเดือนก่อน

    5:38 noticed anything different

  74. Galactic Gaming

    Galactic Gamingหลายเดือนก่อน

    0:00 “app, hands down the most successful American company”

  75. Tomas Joya

    Tomas Joyaหลายเดือนก่อน


  76. Ron Porter

    Ron Porterหลายเดือนก่อน

    More proof that Microsoft will always be Apple's Daddy. Like they say, you always want your kids to do better than you.

  77. Polly Huang

    Polly Huangหลายเดือนก่อน

    Why doesn't everyone get what bill gates was actually tried to do back then. He was trying to save his own ass!!

  78. Freakin Kat

    Freakin Katหลายเดือนก่อน

    basically anyone like myself seeking to gain access into a global position in life, expect to experience a life like this

  79. Tampa0123456789


    Oh my goodness!!! Gates sold those shares? Why? There wasn't any harm in keeping them . It's your competition and he didn't need the money at that time.

  80. Stingy TV007

    Stingy TV007หลายเดือนก่อน

    1st things first samsung is bad like if you agree

  81. Windows 7 Ultimate

    Windows 7 Ultimateหลายเดือนก่อน

    what do you mean about flashing, if he wanted to he could literally put them out of business by having his team program and release a similar software for windows, though i cannot confirm if he would make it free or not so.

  82. Windows 7 Ultimate

    Windows 7 Ultimateหลายเดือนก่อน

    or make one at all

  83. Abdul RashidCovers

    Abdul RashidCoversหลายเดือนก่อน

    I am more intrigued by the animation. Did you use Adobe premiere Pro ?

  84. vernon rodrigues

    vernon rodriguesหลายเดือนก่อน

    5:33 why is there an anime figure in this still?

  85. joseph Rapoza

    joseph Rapozaหลายเดือนก่อน

    Apple was never Microsoft competitor.

  86. noahkb80



  87. Ashton Willson

    Ashton Willsonหลายเดือนก่อน

    That segue was so smooth!

  88. CheckMate Legacy

    CheckMate Legacyหลายเดือนก่อน

    5:39 wtf wolf girl?

  89. NyanPulse


    5:38 Anyone notice the anime girl?

  90. Mathews George

    Mathews Georgeหลายเดือนก่อน

    Unlike for the non discrete in-program ads.

  91. Swarnendu Das

    Swarnendu Dasหลายเดือนก่อน

    5:34 why is there an anime character in the audience?

  92. Ron Chua

    Ron Chuaหลายเดือนก่อน

    Can you make a video about that guy who super strongly shouted “No!” when jobs announced the tie up with MS? 3:32

  93. Jim T

    Jim Tหลายเดือนก่อน

    You probably want to stop plugging "Dashlane" as it really shows that you aren't aware what you are promoting. I have heard again and again that it is more like a Alpha or Beta version of software that they charge for. Doesn't support all of the operating system promoted, and the list goes on.

  94. Lothar Scholz

    Lothar Scholzหลายเดือนก่อน

    They didn't save Apple they devalued Apple (which had a billion in cash and no debt financing problem) to make windows look to be the future.

  95. stevenevents


    Why? OS/2 and its possibilities/threat.

  96. Dany Rockwell

    Dany Rockwellหลายเดือนก่อน

    GREAT VIDEO! Knew some of all of this! But hey got more info on the details! Excellent!

  97. ᖇᗩᘔ0229


    05:38 _ANIME Are Real!_

  98. Ty Say

    Ty Sayหลายเดือนก่อน


  99. Ty Say

    Ty Sayหลายเดือนก่อน


  100. izoyt


    are you really that naive that bill and steve are only ones, that have run the show?

  101. My Name is Gladiator

    My Name is Gladiatorหลายเดือนก่อน

    "fanatical loyalty" of the little children who can't think.

  102. James Hatfield

    James Hatfieldหลายเดือนก่อน

    How exactly did Microsoft who are NOWHERE NEAR the size of Apple save them..? Typical propaganda rubbish. Reporting this video..,

  103. Eye Of Nelms

    Eye Of Nelmsหลายเดือนก่อน

    So Microsoft is Goku and Apple is Frieza during the climax of the Namek saga.

  104. Très Facile !

    Très Facile !หลายเดือนก่อน

    thank you so much

  105. Chola Bulanon

    Chola Bulanonหลายเดือนก่อน

    classic win win case

  106. M.Waqar Ali

    M.Waqar Ali2 หลายเดือนก่อน

    Bill Gates GREAT Human Love to Apple & Microsoft 🌹👌😊

  107. Sagar Patil

    Sagar Patil2 หลายเดือนก่อน

    Bill gates said to Steve "You complete Me"

  108. FilCanJay

    FilCanJay2 หลายเดือนก่อน

    Sure Microsoft helped a tiny bit but they definitely didn't save Apple. The Apple faithful saved Apple. Steve Jobs marketing plans saved Apple.

  109. ÁUß Code

    ÁUß Code2 หลายเดือนก่อน

    5:26 found Wally

  110. William Jones-Halibut

    William Jones-Halibut2 หลายเดือนก่อน

    Only open software can give the world freedom eg Linux, Unix etc. Ubuntu and Mozilla both tried to fund crowd sourced cellphone operating systems, narrowly failing. Now we have android, iOS and they both sensor their App Store.