IKEA - Why They're So Successful


  1. Christina NYC

    Christina NYC17 ชั่วโมงที่ผ่านมา

    IKEA is one of my guilty pleasures. I know that they sell fast furniture and I’ve been through the stress of building their furniture myself but darn it, they suck me in all the time. 😭 Also, their frozen yogurt is so good!

  2. L00PdeL00P's Channel

    L00PdeL00P's Channelวันที่ผ่านมา

    ikea is one of the most magical real life locations aside from the automated car-wash. also, you forgot to talk about those bobsled carts at the end where when nobody's around you can push and hop on and zoom down the aisle with your furniture boxes

  3. MinerDudeMan

    MinerDudeMan2 วันที่ผ่านมา

    Theres an ikea in miami

  4. TMBD

    TMBD4 วันที่ผ่านมา

    I leve i the smal swedich town in espås

  5. Ana Grujic

    Ana Grujic6 วันที่ผ่านมา

    Meeeh, I like Jysk more :D

  6. J.R. Giesecke

    J.R. Giesecke7 วันที่ผ่านมา

    I love IKEA. Lots of small kitchen tools and great candles. Go on a weekday! Much calmer. Little know fact, you can bypass the displays and go just to the market place (first floor) Also a great buy is the blue shopping bags. Perfect for farmers markets and Aldi.

  7. be a child

    be a child9 วันที่ผ่านมา

    In China fack IKEA store

  8. Startegist

    Startegist10 วันที่ผ่านมา

    I always loved how their stores are laid out like a Vegas casino. So obvious they’re trying to trap you in and expose you to everything.

  9. Kevin Loving

    Kevin Loving10 วันที่ผ่านมา

    I love Ikea's Swedish meatballs.

  10. BryanPlayzRoblox -ROBLOX

    BryanPlayzRoblox -ROBLOX10 วันที่ผ่านมา

    ay they say not acutal size on the cinnamon bun cause they thought they were gonna get the bun that big

  11. Sachinmaya krishnan

    Sachinmaya krishnan10 วันที่ผ่านมา

    Wow a great brief video about ikea business model. You should do a video on their inbound logistics,processes and marketing. Ikea is a very interesting company. Cheers👍😇

  12. Ryan Ford

    Ryan Ford11 วันที่ผ่านมา

    Lol I’m in America and my closest ikea is 3 hours away

  13. Jason Leung

    Jason Leung12 วันที่ผ่านมา

    They should make a huge cinnamon bun for marketing purposes and sell it like an actual product.

  14. Varun sawant

    Varun sawant12 วันที่ผ่านมา

    Ikea is like decathlon for furniture

  15. Robotiguy

    Robotiguy13 วันที่ผ่านมา

    I was lucky enough to live about a 20 minute drive from the IKEA near me, and even as a local this was still a weekend adventure spot. I lived in Tampa, which is only an hour away from Disney, so choosing to go to IKEA for fun with friends is a pretty hefty statement. I think that there's a bit of a flaw in your first point. While I do agree that putting effort in yourself makes you value what you have more, I don't think that the draw of IKEA over other furniture stores is that additional work. The draw is that in IKEA, unless you want an employee to help you, you will not have to speak to an employee, ever. The bright colored uniforms and generally welcoming appearance of the employees is nice, but with a lot of shoppers, especially younger adults, they don't want to talk to associates they don't have to. What if they judge me for my choice in furniture or what if they try to upsell me something I don't need? When you're re-furnishing a home or buying high-ticket items for the first time, the awkward and confusing dance between someone working on commission trying to sell you the most expensive thing they can is utterly terrifying. With IKEA, you're welcome to browse, try things out, and at the end all you have to do is push a cart with a couple boxes on it out the door. And, as an add-on, I think that one of the benefits of IKEA is its designing. There are a number of furniture stores near me, and I'll visit them on occasion. Each one I have gone into is dark, with lots of wood, glass, and just generally cramped spacing. Every piece is hundreds of dollars, and can be difficult to find. This was an aesthetic that was pretty universal for a time, but now a lot of people go for either minimalism or bright colors - both of which IKEA is excellent at providing. The store is generally a lot more open, allowing customers to walk through showrooms, test out what's there, and envision what certain pieces would look like in their own homes. It makes me wonder, however, when minimalistic decor goes out of fashion if IKEA will keep up or fall out to a competitor? Needless to say, however, IKEA is also a very well-priced store. I was able to completely makeover my entire bedroom with brand new everything for only a couple hundred bucks. That was 7 years ago and all of the furniture is still holding up well and it's survived a total of 6 moves. I'd also say IKEA is simply a very well-thought out store. Families often need to buy new furniture, and most furniture stores are the bane of any child's existence. Every piece is sterile and they are explicitly told not to touch anything. In IKEA, the colors are bright and there's a good combination between big furniture to look at and touch, as well as smaller additionals (i.e. the towels, lint rollers, etc.) that you can pick up and mess with along the way. IKEA also has a wonderful practice of including children into their layouts as well. Living room sets will often have a small play area or a long roll of paper to draw on. All of the stairs have two sets of handrails - one for the adults and one for smaller children. They have a kid's section that is actually designed around what kids like, and the store has such a strong basis in safety of what they sell that it's very trustworthy. This makes it significantly easier to bring children along, and therefore bond a little bit in selecting new furniture as a family. And I'll wrap this up with one last thing. As the newest generations of young adults and teenagers have begun to flood the economy, the prevailing qualities consumers look for has become affordable (because who can afford thousands of dollars in new furnishings when you already have a ton of student debt) options from a well-reputed company. Every IKEA roof is consumed by solar panels to promote renewable energy, the scraps of food remaining from the restaurant guests is composted, and the employees typically make well above minimum wage - an entry-level position as a dishwasher at my IKEA was about $11-$12 an hour, if I remember correctly, when minimum wage in Florida was only $8.15. Supporting companies and brands that support issues like these is a way of directly putting money where our opinions are. I don't care how many mattress firms are in my area. I'd rather drive 6 hours to an IKEA to buy a bed than go to my local mattress firm.

  16. PartScavenger

    PartScavenger13 วันที่ผ่านมา

    I am the local guy with the truck. I have helped tens of friends move and I'm telling you Ikea furniture is the greatest. It's pretty well-built it comes apart and goes right back together easily and it's not terribly expensive

  17. Alan Braswell

    Alan Braswell13 วันที่ผ่านมา

    You should do a video on Berkshire Hathaway. Call the video no one knows

  18. Firepower

    Firepower13 วันที่ผ่านมา

    Currently typing this comment from my Ikea desk.

  19. electricpenguin32

    electricpenguin3214 วันที่ผ่านมา

    I've never been to an Ikea, I don't think we have one nearby. Sounds a lot like Nebraska Furniture Mart (Omaha/Kansas City area I think). Tons of furniture styles, various prices, layout rooms, food place, etc. Maybe that's what they give us for Ikea skipping us 😂

  20. Wendy Bright

    Wendy Bright14 วันที่ผ่านมา

    One main reason for IKEA's success: good design. Most of their products, the showrooms, the catalogs are all beautifully designed.

  21. Seff Khomosi

    Seff Khomosi14 วันที่ผ่านมา

    they would kill it in India.

  22. Sebastien Bowen

    Sebastien Bowen14 วันที่ผ่านมา

    Another part is the Mid-century or Post-Modern styling. You can make your house look beautiful without spending thousands

  23. Hollie Forrest

    Hollie Forrest14 วันที่ผ่านมา

    One main reason I enjoy ikea is also their “As Is” section, where they sell all of the pieces that were used as displays throughout the store for clearance prices. It’s a great way to get markdowns on some of their pricier items! Great video 👍

  24. Amin Rahnemaei

    Amin Rahnemaei15 วันที่ผ่านมา

    Do a video on the Dutch East India Company, the wealthier corporation in history, worth $7.9 trillion.

  25. Captain Delta

    Captain Delta15 วันที่ผ่านมา

    I have never even seen an ikea

  26. The God Emperor of Mankind

    The God Emperor of Mankind15 วันที่ผ่านมา

    The furniture quality is decent, prices are low and assembling is easy. Plus the meatballs are godlike

  27. Abby Hamilton

    Abby Hamilton15 วันที่ผ่านมา

    lol Ikea is so big in canada - people literally go for the food

  28. Highfi

    Highfi16 วันที่ผ่านมา

    The "not actual size" is only in America and it's so people can't sue them

  29. Creeper Guy

    Creeper Guy17 วันที่ผ่านมา

    My nearest is in Utah. I live in Idaho

  30. MountainDew7

    MountainDew717 วันที่ผ่านมา

    I agree with your last reason. Sweden used to be super cool.

  31. PK Guy

    PK Guy18 วันที่ผ่านมา

    Yo, here at Mexico there is a store chain, Cantia, it's pretty much identical to IKEA

  32. GhostDogg o

    GhostDogg o18 วันที่ผ่านมา

    Ikea is cheaply made low quality furniture consisting out of cardboard and whatever the sawdust mulch panels are called, honestly i find their stuff tacky as hell. But their furniture is compact and you can fit anything through a 1x1.50 meter hole that is my appartment staircase. if i want large furniture items it has to be build it yourself. so i guess soon i"ll have to reluctantly go to Ikea for a double bed and a couch and maybe one of those height adjustable desks

  33. TruGamer

    TruGamer18 วันที่ผ่านมา

    Do Walmart!!

  34. Frank Winkhorst

    Frank Winkhorst18 วันที่ผ่านมา

    A few points: 1) IKEA quality has plummeted since they made furniture out of actual wood and not particle board and cardboard and foil, 2) There are ways to circumvent the programmed walking pattern in the store if you know what they are, and, most importantly, 3) The guy who founded it was at one time a neo-Nazi, for which transgression he later apologized, _after_ being outed.

  35. YouDontKnowMe

    YouDontKnowMe18 วันที่ผ่านมา

    I once drove two hours in order to eat at an ikea omg

  36. conchudo2010

    conchudo201019 วันที่ผ่านมา

    They're opening one in san antonio t.x its 3 hours away I'm planning on going

  37. OmegaReviews

    OmegaReviews19 วันที่ผ่านมา

    I hate ikea and I'm from Sweden, they sell cheap trash at extreme prices and force the consumer to build it for them

  38. mintsiez

    mintsiez19 วันที่ผ่านมา

    Im not a fan of going to Ikea they are like the Kfc of retail stores you think you use to like it until you go and remember its all garbage

  39. Henrik Tomas

    Henrik Tomas19 วันที่ผ่านมา

    In Sweden and most countries apart from the US and UK it does not say *not actual size on the cinnamon bun and/or the hotdog. This is due to almost having been sued from customers due to the nnormal size..

  40. Kimberly Enriquez

    Kimberly Enriquez20 วันที่ผ่านมา

    I love ikea! Great prices good quality and it’s fun to look at stuff and then look for things :D my kids love it too!

  41. Jennifer Mosch

    Jennifer Mosch20 วันที่ผ่านมา

    I love that IKEA is fashionable and very aesthetically pleasing. No matter what your personal favorite design style is, you probably enjoy every showroom in IKEA. When I walk through the store it's like walking through a fantasy land. People watch romance movies because they can insert themselves into the stories. IKEA has the same effect. You can spend a whole day imagining what your current/future home will look like when you just have the time and money to do it.

  42. Katy Collins

    Katy Collins20 วันที่ผ่านมา

    It’s hilarious to me that I had an Ikea advert on this video

  43. kubeek

    kubeek20 วันที่ผ่านมา

    Three reasons: its cheap - especially due to loads of labor being left for me (but you can pay a guy to do it for you) everything has at least average quality, while often being cheaper than crappy stuff from other shops they have huge selection

  44. Alverant

    Alverant21 วันที่ผ่านมา

    When I got my house 12 years ago I went to Ikea for some stuff. I still use the computer desk and bath mat I got there (but the desk needs replacing since it was discontinued a long time ago).

  45. steve flores

    steve flores21 วันที่ผ่านมา

    As someone who has assembled more than their fair share of IKEA furniture I would say the furniture is affordable enough to be somewhat disposable. I have 2 girls who are now grown. Their bedroom furniture changed every couple years as their tastes changed and they matured. They developed a brand loyalty that is with them still today.

  46. wujiyudi

    wujiyudi21 วันที่ผ่านมา

    I love their ice cream

  47. itubedv

    itubedv23 วันที่ผ่านมา

    awwww the only caribbean store is in my home country awwww

  48. Rerezhang

    Rerezhang23 วันที่ผ่านมา

    i love ikea..... and apparently every country pronounces ikea differently

  49. Kyle Adler

    Kyle Adler24 วันที่ผ่านมา

    I've been working at IKEA for over two years now and I still get lost

  50. Gabington

    Gabington24 วันที่ผ่านมา


  51. TJW595

    TJW59525 วันที่ผ่านมา

    I like Ikea because not only are the products pretty decent in build quality, but i love the modularity of it all. Theres literally dozens of different configurations of just a single desk due to you being able to purchase different size desktops, legs, drawers, corner pieces etc.

  52. Sjaak De Winter

    Sjaak De Winter25 วันที่ผ่านมา

    I am a fan forever> Ikea is good and cheap. The instructions are also very good. Best shop in the world.

  53. Doogle Ticker

    Doogle Ticker25 วันที่ผ่านมา

    IKEA makes shit furniture that you get to spend hours fighting with. I have a houseful of this shit because I cannot afford real furniture. IKEA makes me hate Swedes...that's pretty harsh because I like Swedes...but they have this thing called IKEA...net result: HATE the fuckers...lol

  54. RunNGunX

    RunNGunX25 วันที่ผ่านมา

    It’s almost like going to a home show except everything is for sale event he chairs in the restaurant can be found downstairs

  55. Dorota

    Dorota25 วันที่ผ่านมา

    And free coffee! 😀😀😀

  56. DappleRose Grey

    DappleRose Grey25 วันที่ผ่านมา

    The *not actual size* cinnamon bun is hilarious! I like Ikea, but it's far away, definitely need an hour to 2 hour drive to get to the locations near me. I like the Scandinavian aspect, since I'm Norwegian/Swedish by ancestry. And yes, I like Swedish meatballs lol. I think their furniture is pretty good--definitely not fancy, but my family have several pieces in our house that we are pleased with. I like the smaller household goods a little more--but honestly every time I'm there, I get the urge to redo my entire house lol. Another Euro company I like is Aldi...have you done a video on them? It is a little different than Ikea, but has the same kind of minimalist/warehouse/inexpensive vibe. That's the main place I get my groceries, and we save a ton of money there. Would *love* a video on Aldi!!

  57. Translate Center

    Translate Center25 วันที่ผ่านมา

    there's this company named JYSK and they copy ikea to the finnest xD

  58. Sulfen

    Sulfen26 วันที่ผ่านมา

    I love their food

  59. La Pal

    La Pal26 วันที่ผ่านมา

    I love ikea stuff because its like a giant model kit that is actually functional after you're done.

  60. Dave G

    Dave G26 วันที่ผ่านมา

    It's temp furniture. Lasts a couple years

  61. reuploadify

    reuploadify27 วันที่ผ่านมา

    Ikea is overrated. You're paying for fancy cardboard and particle board.

  62. Brandon Dewitt

    Brandon Dewitt27 วันที่ผ่านมา

    Never been to an ikea, but this video made me want to check it out. So yes, their tactics do work!

  63. Andy Lee

    Andy Lee27 วันที่ผ่านมา

    I like Ikea because it's Swedish. I go there just for the Swedish meatballs and watch Ikea Heights.

  64. Brendan Smith

    Brendan Smith27 วันที่ผ่านมา

    Ikea is such an odd yet amazing store.

  65. Icanhasautomaticcheeseburger

    Icanhasautomaticcheeseburger27 วันที่ผ่านมา

    My first IKEA trip was 4 hours. I was so proud I got the second one down to 1 1/2 hours. Only hit $200 or so, too -- helps I have to drive 4 hours each way in a compact car.

  66. N3TFLX

    N3TFLX28 วันที่ผ่านมา

    Now do cosco

  67. BLueSun

    BLueSun28 วันที่ผ่านมา

    I worked those aisles long enough to know, that’s IKEA Schaumburg!

  68. klonodesign

    klonodesign28 วันที่ผ่านมา

    Ikea means "HOUSE" In Greek🇬🇷 as well

  69. Lucas Fernandes Aguiar

    Lucas Fernandes Aguiar28 วันที่ผ่านมา

    Love your channel!

  70. Nicholas Wright

    Nicholas Wright28 วันที่ผ่านมา

    Okay no joke, I actually like going through Ikea. I know I'm insane but it's true.

  71. Cole Harper

    Cole Harper28 วันที่ผ่านมา

    They probably associate them selfs as Swedish so much because of how well build we generally see sweetish products to be. Volvos and Saabs for an example some of the safest cars ever made even 20-30 years after they are originally made. So its making you think oh its Swedish it must be very well built stuff

  72. Carlos Gomez

    Carlos Gomez29 วันที่ผ่านมา

    Pics of Schaumburg's IKEA!

  73. MultiZimbabwe

    MultiZimbabwe29 วันที่ผ่านมา

    Fun Facts: IKEA actually introduced restaurants because Ingvar Kamprad noticed that sales dropped during lunch hours. Also, most items names have Scandinavian places names as opposed to just Swedish names. I'm surprised you didn't mention that IKEA isn't publicly traded and is committed to its founder's values or that IKEA has a rather interesting structure when looking at its parent companies.

  74. Qiu Fang

    Qiu Fang29 วันที่ผ่านมา

    i think i've binged watched too many of these in a row.... your voice is starting to sound like dunkey

  75. shawn zylla

    shawn zylla29 วันที่ผ่านมา

    ive been to the one ikea close to me about 3 times, and i like going there because they turn shopping for furniture from 'a chore' into 'a fun experience'.

  76. xzonia1

    xzonia129 วันที่ผ่านมา

    I went to Ikea once to get a table I saw advertised online. I got the table, but the store was so massive and confusing I've never gone back. It's just too big for me, and I felt the size of it the whole time I was in it. I've been baffled why people "make a day" of going to Ikea, so thanks for the video! The reasons I disliked it are the reasons why most people do like it. interesting.

  77. chun

    chun29 วันที่ผ่านมา

    I love the food

  78. Saud

    Saud29 วันที่ผ่านมา

    And it’s CHEAP! A coffee table for less than 20$? Yes sir!! The quality is far beyond reasonable for the price u pay. Their cups and plates are also cheap, stylish, and very reliable. They just did it right.

  79. Branden

    Branden29 วันที่ผ่านมา

    They’re successful because people go in but never go out therefore infinitely buy items till they turn in to a worker or item themselves. There’s your simple answer.

  80. Din Kusin

    Din Kusin29 วันที่ผ่านมา

    I visit Ikea 7 times per week.

  81. Jonathon Warren

    Jonathon Warren29 วันที่ผ่านมา

    A similar company is Fantastic Furniture, worth looking into

  82. Wong C.F Keith

    Wong C.F Keithหลายเดือนก่อน

    I think Ikea popularise the versatile and cheaper chipboard furniture, which is the emerging latest technology of manufacturing furniture at that time.

  83. Aiden Rossiter

    Aiden Rossiterหลายเดือนก่อน

    I love IKEA I go there for food and for low price nice furniture

  84. Brandon Lee

    Brandon Leeหลายเดือนก่อน

    Can you do a video on Unilever? I have seen them everywhere and don't know much about them


    HIPSTERS FOR TRUMPหลายเดือนก่อน

    Hope a fire never breaks out in an ikea. People would never be able to get out

  86. fiire


    Very fascinating video

  87. IntelliPocalypse


    What about Sam's Club or Costco

  88. Milan b

    Milan bหลายเดือนก่อน

    With a free Ikea family card you can have infinite free tea and coffee in England, don't know about the rest of the world though.

  89. John Doe

    John Doeหลายเดือนก่อน

    Lmao is English raided one after game with sweden

  90. Aussiescotsman


    I honestly enjoy assembling it. They make you feel skilled and that you have through hard work built something useful and that you love.

  91. Gee Wiz

    Gee Wizหลายเดือนก่อน

    I’m sorry but just because you don’t have full awareness of the building, just because of the simple fact that it is large, does that mean the layout is confusing. It’s pretty straightforward it’s just long and yes, large. It’s purposely done that way for a reason. Shouldn’t be too hard to understand, sorry.

  92. FirstName LastName

    FirstName LastNameหลายเดือนก่อน

    What if there was an emergency

  93. Whitney Wells

    Whitney Wellsหลายเดือนก่อน

    I went to Sweden to the Stockholm store - was pretty awesome!

  94. Deepak Dangol

    Deepak Dangolหลายเดือนก่อน

    We also have ikea in Brisbane. They are having 40% discount clearance sales right now.

  95. Nicha


    My thought is primarily price. Yes you can go to Walmart and get a made in china piece of garbage that may or may not be assembled for a similar price, but the IKEA stuff is at least decent for low priced furniture. People also don't value their own time, because you know for as long as it takes you to assemble that piece, you could work an hour overtime and pay someone less to do it... but you won't. I love and hate the IKEA stores, the selection is great, but going there is an ordeal. It takes way too long, its confusing, and even if you get all through that, you hit the check out lines and just want to drop all the work and walk away, they are so long. I do wonder if style has anything to do with it, if you go to someone's house you can very often see something and say that came from IKEA, it just looks like it. I often don't like their styling, so maybe it is just noticeable to me.

  96. Ripple Gaming

    Ripple Gamingหลายเดือนก่อน

    making it feel swedish makes it like traveling to another country like a experience :)

  97. Zach Sabel

    Zach Sabelหลายเดือนก่อน

    is nebraska furniture mart like ikea?

  98. Nick Stalburg

    Nick Stalburgหลายเดือนก่อน

    IKEA slogans Vision of the home Home furnishings And my own, WELCOME HOME!

  99. New CoolCars

    New CoolCarsหลายเดือนก่อน

    how in the world is spotify swedish?!?

  100. New CoolCars

    New CoolCarsหลายเดือนก่อน

    Because i like it