Why Starbucks Failed In Australia


  1. Pluvia Fang

    Pluvia Fang18 นาทีที่ผ่านมา

    Crazy how even in washington Starbucks isn't the best chain


    ESC ROSSI29 นาทีที่ผ่านมา

    Ok but i’m pretty sure they were Italian immigrants

  3. Gary Hoffmann

    Gary Hoffmann34 นาทีที่ผ่านมา

    Who is going to more money for a terrible product?

  4. Will Hunt

    Will Huntชั่วโมงที่ผ่านมา

    Maybe it has something to do with Americans referring to Australia as a continent!

  5. radio tech

    radio tech3 ชั่วโมงที่ผ่านมา

    as a american starbucks sucks !!!

  6. Francesco B.

    Francesco B.3 ชั่วโมงที่ผ่านมา

    Starcucks opened first store in Italy :/

  7. Linda Hoffman

    Linda Hoffman8 ชั่วโมงที่ผ่านมา

    Have hated it as tasted like burnt beans. Never ever drink or recommend.

  8. Most Likely

    Most Likely9 ชั่วโมงที่ผ่านมา

    Starbucks hold this L

  9. Nazareth toxinious

    Nazareth toxinious10 ชั่วโมงที่ผ่านมา

    Starbucks in Australia does not taste like Starbucks at all. Walk into a Starbucks in chadstone, highpoint or southern cross you'll dread the quality of coffee they serve here. Simply put, your baristas down under are not of the same standard as your baristas in the US. Spend on T & D and not on R &D.

  10. Smac00

    Smac0010 ชั่วโมงที่ผ่านมา

    Any other Australian here who was so very proud of our American friends who didn't confuse the states from the territories?

  11. oberon romond

    oberon romond11 ชั่วโมงที่ผ่านมา

    Australia is a country.

  12. James H

    James H12 ชั่วโมงที่ผ่านมา

    I actually think it’s not the coffee that’s the worst thing about Starbucks. It’s that miserable selection of defrosted sandwiches and over sweetened cakes.

  13. M A

    M A12 ชั่วโมงที่ผ่านมา

    I have just learned that the beloved Australian people, who have a taste and a unique choice .... It is not easy to challenge them. They are educated and understand very sharply.

  14. M A

    M A12 ชั่วโมงที่ผ่านมา

    My Allah bless Australian Your lover from Saudi Arabia 🤗😘😘🙋

  15. JustJosh

    JustJosh12 ชั่วโมงที่ผ่านมา

    Starbucks failed because a $15 latte is actually pretty EXPENSIVE, even for Australia, unlike Americans who get paid minimum wage....

  16. JustJosh

    JustJosh12 ชั่วโมงที่ผ่านมา

    Australia is a country, Australia is in Oceania.... 🙄

  17. Aldo Zilli

    Aldo Zilli13 ชั่วโมงที่ผ่านมา

    I don't know what Starbucks do to their coffee but it is definitely the worst quality and most expensive of the main chains in the UK. Caffe Nero for me is the best, then Costa and far behind is Starbucks

  18. TheRst2001

    TheRst200116 ชั่วโมงที่ผ่านมา

    Im from uk and starbucks is my last emergency choice. It is quite milky

  19. bananas battern

    bananas battern16 ชั่วโมงที่ผ่านมา

    Australia isn't a continant

  20. Alice Parry

    Alice Parry17 ชั่วโมงที่ผ่านมา

    Australia is not a continent.

  21. winner yeahmate

    winner yeahmate17 ชั่วโมงที่ผ่านมา

    Lol Starbucks are going to get smashed in Italy

  22. Wolfman73

    Wolfman7318 ชั่วโมงที่ผ่านมา

    Even the 7-11 one dollar coffee is better than the crap served by Starbucks

  23. United Kingdom

    United Kingdom18 ชั่วโมงที่ผ่านมา

    Costa is better

  24. markiej__

    markiej__19 ชั่วโมงที่ผ่านมา

    Idk why I thought that might be interesting ☹️

  25. Kodiak and Grizzly Bears

    Kodiak and Grizzly Bears19 ชั่วโมงที่ผ่านมา

    Australian coffee is average and North America might be a market for good coffee in the future. The best coffee you find in a couple of European countries!

  26. Curtis Baker

    Curtis Baker19 ชั่วโมงที่ผ่านมา

    Italians ....are gonna murder these idiots .....

  27. Curtis Baker

    Curtis Baker19 ชั่วโมงที่ผ่านมา

    Australians hate sugar lol

  28. James Coburn

    James Coburn21 ชั่วโมงที่ผ่านมา

    Stop referring to Australia as a country and then as a continent, they are two different things. Geez.

  29. Blab Fish

    Blab Fish21 ชั่วโมงที่ผ่านมา

    As I scroll through the comments I see so many people talking about how they travel the world and took actual note of how the coffee was and how bad Starbucks is and I’m just here like, “coffee’s coffee, Imma drink it.”

  30. Juan Carlos

    Juan Carlos23 ชั่วโมงที่ผ่านมา

    Australia is not a continent it's a country, just that

  31. John Cheresna

    John Cheresna23 ชั่วโมงที่ผ่านมา

    Maybe the Australians are smart enuf to not pay exorbitant prices for burnt coffee. EDIT. Maybe they don't care for the SJW BS served with their coffee either.

  32. Ali Bunny

    Ali Bunny23 ชั่วโมงที่ผ่านมา

    we are not a content btw, plus dont be so up yourself too, you act as if like ohh there bad they don't like star bucks, we can have our own bloody way, not everything is about you America, clearly it is true that america is dumber than the rest of the world

  33. Seagate Seagate

    Seagate Seagateวันที่ผ่านมา

    Yes i think starbuck like to use alot of sugar...i dont understand...price also expensive...now i stop to go there....i find coffee shop better and much2 cheaper

  34. Amanda Alborn

    Amanda Albornวันที่ผ่านมา

    Starbucks was a mistake here and the other cafes we have are amazing or perfection

  35. Zahmey


    Maccas is cheaper

  36. Matthew Bentley

    Matthew Bentleyวันที่ผ่านมา

    4:49 !!! I know that exact Starbucks!! It's in Kingston upon Thames, England

  37. Natasha Chu

    Natasha Chuวันที่ผ่านมา

    *honestly, i just believe that starbucks is just going to fall. tourists are going to go to interesting coffee shops that they wouldn't have in their own countries since they're on holiday and they are trying new things out. Plus, starbucks cost an arm and a leg.*

  38. Lucas Ethan

    Lucas Ethanวันที่ผ่านมา

    Who cares ? Australia so weak

  39. TheRealTanSeeker


    How much did Starbucks charge for a standard cap here?

  40. Gavigg75


    Australians are awesome good job boy cotton this leftist libtard franchise

  41. Guy Friedman

    Guy Friedmanวันที่ผ่านมา

    There is even a starbucks in Russia...

  42. Guy Friedman

    Guy Friedmanวันที่ผ่านมา

    Guantanamo Bay?!?!

  43. 77Catguy


    I agree with the below comments about Starbucks just being crap coffee--and their business plan in Australia pretty much admits it. They failed in the Australian market itself and is now targeting unsophisticated tourists who just go for brand recognition.

  44. Adrian Rubio Gomez

    Adrian Rubio Gomezวันที่ผ่านมา

    "But there is one continent that seems uninterested in the hype of the Seattle based coffee chain, and that continent...is Australia" *CRINGES INTO OBLIVION*

  45. George Ford

    George Fordวันที่ผ่านมา

    Starbucks tapped into the urban style-over-substance yuppie market, people too inexperienced to know that what they are paying for is the logo. It is a fashion statement to show others that you have too much money, no different than paying five times as much for average quality athletic shoes because they have a swoosh on them.

  46. Bose de-Nage

    Bose de-Nageวันที่ผ่านมา

    It's expensive crap in a country where they had good coffee. It's full of sugar and other crap and Aussies don't want to end up looking like Americans

  47. Michael Hood

    Michael Hoodวันที่ผ่านมา

    They probably only drink bat blood

  48. Abir Ahmed

    Abir Ahmedวันที่ผ่านมา

    I love videos on failure because you can learn so many things from them. My advice? Stop watching win videos more than fails, a win can only give you a nice story but fail, gives you a lesson.

  49. Sacapuntas


    Ummm, pretty sure it failed because they are smarter than everybody else.

  50. WildforKARD


    Make a video on why McDonalds is not no.1 in the Philippinrs

  51. Wing Ho

    Wing Hoวันที่ผ่านมา

    I live in Australia and when ever I pass by Starbucks with my dad he is says “oh, that’s crap stuff”.

  52. mian isbah rehman

    mian isbah rehmanวันที่ผ่านมา

    being humble and down to earth goes a long way, isn't it?

  53. Fi Handley

    Fi Handleyวันที่ผ่านมา

    3 words - Fair trade coffee

  54. Heather Swift

    Heather Swiftวันที่ผ่านมา

    Having to compete with quality was Starbucks' failure. If Starbucks is successful in Italy, maybe even the Olive Garden could go international.

  55. Donald Kasper

    Donald Kasperวันที่ผ่านมา

    Australia is fairly poor with a small market. Big merchandizing does not easily work.

  56. Donald Kasper

    Donald Kasperวันที่ผ่านมา

    There is no such thing as rolling out stores too fast.

  57. David Swaby

    David Swabyวันที่ผ่านมา

    Diversity in coffee flavours, are the essence of coffee

  58. Josiah Irons

    Josiah Ironsวันที่ผ่านมา

    basically, australians are used to good espresso, not burnt turd juice

  59. Anna Faul

    Anna Faulวันที่ผ่านมา

    Lol the two places I won’t go for my coffee or hot drinks, are Gloria genes and Starbucks

  60. The Fozzy Bear

    The Fozzy Bearวันที่ผ่านมา

    I guess Tim Horton's can forget Australia.

  61. Gary Kennedy

    Gary Kennedyวันที่ผ่านมา

    Anybody who needs Starbucks is sad and should get a life, paying too much for your coffee does not make you cool.

  62. Pluutapus


    Why get Starbucks when you can get cheaper and better coffee from locals.

  63. Ochiai's Channel

    Ochiai's Channelวันที่ผ่านมา

    I drink Starbucks' coffee like twice a year. If I drink more often than that, it's too often. And too often is always bad.

  64. gipsi2001


    I would never ever drink Starbucks. The only time I would go in that shop is to visit the loo

  65. Knight Too

    Knight Tooวันที่ผ่านมา

    Soooo starbucks coffee is a catastrophe! Super duper nasty. I've even tried the hot chocolate, which was an epic fail! Taste like flavorless cardboard 😑🤔! A little birdy told me recently that starbucks over roast their coffee beans which results in addiction to their product, unbeknownst to the consumer. Smh!

  66. joes04redrx8


    Won’t fail now, apparently Australia is becoming a liberal SJW playground

  67. Alan Legg

    Alan Leggวันที่ผ่านมา

    Because you think your name will carry you, wrong, you need good coffee and service

  68. Creees


    Starbucks and Gloria Jeans are both so boring and tastes awful, if you want to punish yourself go and have a drink qt these stores, although the coffee isnt as bad as mcdonalds

  69. gipsi2001



  70. Michael Horwood

    Michael Horwoodวันที่ผ่านมา

    They never mentioned it didn't work because America does crap coffee and tried to bring their crap to a country where the consumers are fussy and very particular and the competitions products are far superior. Although Starbucks have improved a lot. In America it was the only place I could go, because their competition is horrendous!

  71. Jeremy Hutchings

    Jeremy Hutchings2 วันที่ผ่านมา

    "humility and respect", funny ... A US corporation overseas do that? I'll believe that when I see it ....

  72. Eric Hansen

    Eric Hansen2 วันที่ผ่านมา

    When traveling in Guatemala i was shocked on how thay put the. D. T. E on the plants.small kids with 3 gal plastic buckets and a coffee cup.most of these kids dont reach mid twentys.

  73. Carl Naessens

    Carl Naessens2 วันที่ผ่านมา

    Am sure there were several reasons, however secptical rapid expansion was one of them. I personally think their coffee was more expensive, weaker, less tasty and sweeter compared to very strong competiton and local cafes. I think the concept is great, but mirroring the US offering without considering local tastes is a receipe for disaster.

  74. Lane xo

    Lane xo2 วันที่ผ่านมา

    I’m Aussie and I’ve had Starbucks, it’s nothing different, it tastes like every other cafe.

  75. Angel Potatoes

    Angel Potatoes2 วันที่ผ่านมา

    I’m Australian and honestly I would have loved there to be a Starbucks I have always wanted to try the pink drink or the unicorn frap......but I can’t

  76. J. Montrice

    J. Montrice2 วันที่ผ่านมา

    $7 for a Coffee is for fools. If I’m at Starbucks its because it’s the only thing open at the airport

  77. J. Montrice

    J. Montrice2 วันที่ผ่านมา

    Aussies are known Coffee Snobs I could of told you that Howard and you could gave me that few million instead

  78. Ervin Ruka

    Ervin Ruka2 วันที่ผ่านมา

    They're opening one in Italy ? Lol Good luck there Starbucks with your flavored milk cups lol.

  79. nim roo

    nim roo2 วันที่ผ่านมา

    Working on a case study on Starbucks...very interesting market strategy . But I must say...their coffee is overpriced.

  80. James Matthews

    James Matthews2 วันที่ผ่านมา

    It's a country not a continent.

  81. Spencer Sal

    Spencer Sal2 วันที่ผ่านมา


  82. Joseph Lim

    Joseph Lim2 วันที่ผ่านมา

    well i think you love your tea instead just like new zealand. And of course fish n chips haha

  83. Olivia Moore

    Olivia Moore2 วันที่ผ่านมา

    They aren’t doing that well in sweden either. Mostly due to too expensive coffee. I’m not paying $6 or $7 for a latte when you can get better latte for $4

  84. Aviv Aviv

    Aviv Aviv2 วันที่ผ่านมา

    Why starbucks failed in isreal

  85. The Republic Of Lies

    The Republic Of Lies2 วันที่ผ่านมา

    It failed because the coffee fell upwards

  86. Quỳnh Nguyễn

    Quỳnh Nguyễn2 วันที่ผ่านมา

    It failed in Vietnam too

  87. Sonia Molify

    Sonia Molify2 วันที่ผ่านมา

    Starbucks are growing again because there's growing asian population. All Starbucks locations are in asian areas.

  88. Sonia Molify

    Sonia Molify2 วันที่ผ่านมา

    They are not a coffe shop, just a sweet drink shop. Even the tiny coffee shop around the corner serves better and cheaper coffee than them, not to mention the price they charge for a bloody drink.

  89. Fortnite Is Aids

    Fortnite Is Aids2 วันที่ผ่านมา

    I prefer 711 lol

  90. DhampirParadox

    DhampirParadox2 วันที่ผ่านมา

    I’m a simple person, I like have a familiar barista who knows my order without asking and understands that when I have a early morning shift I’m silent but appreciative. ^_^ People please be nice to your barista.

  91. Isostran

    Isostran2 วันที่ผ่านมา

    4:03 Read.

  92. Roko Krstičević

    Roko Krstičević2 วันที่ผ่านมา

    I really don't like Starbucks

  93. Luke Beauchamp

    Luke Beauchamp2 วันที่ผ่านมา

    Doesn't America have millions of people of Italian descent? Why didn't the Italian Americans bring their mob culture but not their coffee culture?

  94. Ronic Edge

    Ronic Edge2 วันที่ผ่านมา

    that is the Australian country not the continenent

  95. Ronic Edge

    Ronic Edge2 วันที่ผ่านมา

    +fireandcopper bro he ain't talking about nz or any of the other Australian (continent) is he??? So the is talking about the country

  96. fireandcopper

    fireandcopper2 วันที่ผ่านมา

    You realise... Australia is both a country and a continent?

  97. DeliriumElectric

    DeliriumElectric2 วันที่ผ่านมา

    Starbucks, don't get me started. Even McDonald's have decent coffee these days so there is simply no excuse for serving bad coffee

  98. Maree Repa

    Maree Repa2 วันที่ผ่านมา

    The real reason why Starbucks didn’t work is Aussie’s hate American coffee. We like real coffee.

  99. J Taylor

    J Taylor2 วันที่ผ่านมา

    Fast food giant McDonald's wasn't a success in Vietnam for nearly the exact same reason; I feel no pity for these big businesses when they fail.

  100. Pat Uskert

    Pat Uskert2 วันที่ผ่านมา

    Americans cannot understand that Australia already had cafes, before Starbucks arrived. The cafes have better coffee and are much more charming than any Starbucks ever could be. Also, Aussies have a loyalty to their local brands - unlike Americans who are loyal only to the latest fad, which they will drop as soon as the next big thing comes along.

  101. Jerry Harrison

    Jerry Harrison2 วันที่ผ่านมา

    Is Australia asian or europe? im from Mars.

  102. Nick's Origami Tutorials

    Nick's Origami Tutorials2 วันที่ผ่านมา

    Here in Australia, we don't need Starbucks We have Zaffara's it is way cheaper and way better tasting!

  103. Mernie Q

    Mernie Q2 วันที่ผ่านมา

    I have never even walked inside a Starbucks chain or even tried any of their coffee. Everyone knows it's crap.

  104. Islam Is Satan's Masterpiece

    Islam Is Satan's Masterpiece2 วันที่ผ่านมา

    Because Australians don't want to buy an overpriced coffee.